Marketing Mix Of Surf Excel - Surf Excel Marketing Mix
Dec 06, 2018·Surf Excel is a home care brand associated with FMCG sector. It is a subsidiary of its parent company Unilever and was launched in Indian consumer market in year 1959. Surf Excel is a detergent that has constantly upgraded its product to meet the changing needs of Indian Homemaker. Its outstanding ability to remove most stain marks is one of its major plus points.