Procter & Gamble expands its laundry detergents portfolio
The acquired detergent brand portfolio, with combined retail sales of over US$100 million (€107million) includes Axion and Gama in France, Dinamo in Italy, Ajax in Sweden and Dynamo in Denmark. Accounting for over a third of the laundry detergent market in Western Europe, Procter & Gamble is the undisputed leader in the region.