The Rise and Fall of Nirma - Marketing Weekly
Sonali Bendre- Face of Nirma Beauty Soap. Nirma spent a meager 3-4% of its revenue on Marketing communications (Ad-campaigns) while other competing brands spent 6-8% on advertising. Nirma followed the same campaign throughout the years and it roped in Sonali Bendre, a Bollywood actress who was not a very popular face at that time to endorse its ...